“Ask Fancy” App


The Challenge

Concept and create an original iPhone app for modern women of all ages who want to stay trendy, but don’t have the time to surf thousands of websites.

The Solution

“Fancy” is the personification of a fashionable gal who can tell a user what’s what when it comes to seasonal styles. Interested consumers ask a database if an article of clothing is currently on-trend. They also find a quick guide to the season’s colors, styles, fabrics, and accessories. Finally, this intelligent app pulls stylish looks from fashion blogs, Pinterest, and Instagram to showcase in a section called “Fancy’s Daily Looks.”